OG真人的智商

Transformative industry intelligence

发光的树全息图

2022年1月18日

Climate tech: the untapped (brand) opportunity

How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

Image representing an analogic glitch in the monitor

2022年1月17日

What does the NFT revolution mean for brands?

Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy

Businesspeople walking on painted up going graph, on asphalt

2022年1月14日

2022, the year of growth from the inside out

Three ways Employee 经验 (EX) can positively impact business growth

拉斯维加斯CES展会标志

2022年1月14日

CES 2022: the innovations that stole the show

The emerging tech-driven trends that will impact marketers over the next year

CES backdrop saying 'Welcome to Las Vegas'

2022年1月06

2022年关注的话题

From creative commerce to mixed reality and NFTs, VMLY&R captures the key trends from this year’s show

家庭使用VR头盔

2022年1月06

包容性创新

Mindshare’s Rachel Lowenstein on how to create empathy-driven experiences

Image showing the metaverse featuring figures of people

2022年1月06

Join the Wunderman Thompson metaverse

Discover a new frontier of customer experience w在这里 the opportunities are limitless

Glass blocks representing the metaverse

2022年1月06

A press conference with a virtual twist

P&G steps into the metaverse to launch BeautySp在这里, a brave new world imagined and built by AKQA

Buildings becoming building blocks and floating around in the sky

2021年12月22日

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

Electric car driving on yellow grid

2021年12月21日

Accelerating ecommerce in the automotive industry

Developing a more customer-centric approach to buying a car

Female climber scaling gap in rocks

2021年12月15日

缩小健康差距

水疗不再是奢侈的小众市场, 瑜伽和排毒饮食, 健康 is now a multi-trillion dollar global industry

Illustration of senses on green background

2021年12月15日

弹性的身份

Explore how brands can engage with the wave of #ID culture and what might come next

Black and while illustration of activists

2021年12月15日

品牌在前线

We expect our favourite brands to stand on our side but – with insincerity attracting as much consumer ire as inaction – companies must react carefully to activism

Illustration of a man thinking on black background

2021年12月15日

Making friends with the hermit mindset

An emerging ‘hermit mindset’ is impacting brand choices and spurring new narratives

地球仪示意图

2021年12月15日

改变好

From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference

粉红色背景的商店

2021年12月15日

未来的证明

新型冠状病毒肺炎 changed retail forever so how have brands responded to the new business landscape?

Illustration of woman and circles

2021年12月15日

运动品牌

Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands

行人行走图

2021年12月15日

平均结束

TV audiences are drifting apart, leaving us in a two-stream media world. To counter this priming must become more data-driven and tailored

五彩缤纷的抽象形象

2021年12月15日

社会粉末

A more organic and anarchic social media that is more akin to lived experience would empower us all

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